Privacy policy
Last updated: June 2026
Vertex Flooring ("we", "us", or "our") operates the website vertexflooring.ca and collects personal information in the course of providing flooring supply, installation, and renovation services in Ottawa and Gatineau, Ontario.
This Privacy Policy explains what information we collect, how we use it, and your rights regarding your data.
Information We Collect
We collect personal information that you voluntarily provide when you:
- Fill out a contact or consultation form on our website
- Book an appointment through our booking system
- Submit a lead form through our social media advertising
- Contact us by phone, email, or WhatsApp
The information we collect may include:
- Full name
- Email address
- Phone number
- Home address (for installation appointments)
- Project details (flooring type, room size, services required)
We also collect non-personal information automatically when you visit our website, including IP address, browser type, pages visited, and time spent on the site. This is collected via cookies and analytics tools including Google Analytics and Meta Pixel.
How We Use Your Information
We use the information we collect to:
- Respond to consultation requests and inquiries
- Book and manage flooring consultations and installation appointments
- Provide quotes and estimates for flooring and renovation services
- Send appointment reminders and follow-up communications
- Improve our website and advertising
- Send promotional communications (only where you have consented)
We do not sell, rent, or trade your personal information to third parties.
Meta Pixel & Advertising
Our website uses the Meta Pixel (Facebook Pixel), which collects data about your interactions with our website and ads. This helps us measure the effectiveness of our advertising and show relevant ads to people on Facebook and Instagram.
The Meta Pixel may collect information including pages visited, actions taken on our website, and device information. This data is processed by Meta Platforms, Inc. in accordance with their Data Policy, available at facebook.com/policy.
You can opt out of interest-based advertising by visiting your Facebook Ad Preferences at facebook.com/ads/preferences.
Cookies
Our website uses cookies to improve your browsing experience and collect analytics data. Cookies are small text files stored on your device.
We use:
- Essential cookies — required for the website to function
- Analytics cookies — Google Analytics, to understand how visitors use our site
- Advertising cookies — Meta Pixel, to measure ad performance and retarget visitors
You can disable cookies in your browser settings at any time. Note that disabling cookies may affect the functionality of our website.
Third-Party Services
We use the following third-party services that may process your personal data:
- Shopify — our website and e-commerce platform (shopify.com/legal/privacy)
- Calendly — appointment booking system (calendly.com/privacy)
- Meta Platforms — advertising and analytics (facebook.com/policy)
- Google — analytics and advertising (policies.google.com/privacy)
Each of these services has its own privacy policy governing how they handle your data.
Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations. Consultation and customer records are retained for a minimum of 2 years.
You may request deletion of your personal data at any time by contacting us at the details below.
Your Rights
You have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal data
- Withdraw consent for marketing communications at any time
- Lodge a complaint with the applicable privacy authority
To exercise any of these rights, please contact us using the details below.
Data Security
We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. Our website is secured with SSL encryption (HTTPS).
Children's Privacy
Our website and services are not directed at children under the age of 13. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.
Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
Vertex Flooring
Ottawa, Ontario, Canada
Phone: +1 (613) 292-8339
Email: contact@vertexxflooring.com
Website: https://vertexflooring.ca